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<title>Mark Wheeler</title>
<language>en</language>
<copyright>Copyright 2009 Mark Wheeler. All rights reserved.</copyright>
<description>This site presents a portfolio of advertising, graphic design and photography work by Mark Wheeler as well as providing a home for various other projects.</description>
<link>http://www.markwheeler.net</link>
<item>
<title>Christmas with Ciara</title>
<pubDate>Sun, 21 Dec 2008 14:49:29 +0000</pubDate>
<description>&lt;a class="img" href="http://www.markwheeler.net/blog_images/ciara_large.jpg"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/ciara.jpg" alt="Foot Locker Ciara page" width="406" height="239" /&gt;
&lt;/a&gt;
&lt;p&gt;
Just before leaving Mook I designed this very-micro site for a Christmas-themed promotion at &lt;a href="http://www.footlocker.eu"&gt;Foot Locker&lt;/a&gt;. It gives shoppers access to a free &lt;a href="http://www.ciaraworld.com"&gt;Ciara&lt;/a&gt; track as well as a competition to win the opportunity to meet Ciara herself. The campaign uses elements designed, constructed and shot by &lt;a href="http://www.serialcut.com"&gt;Serial Cut&lt;/a&gt;.
&lt;/p&gt;
&lt;p&gt;
Unfortunately I wasn't at Mook long enough to see through the build of this page personally, but the &lt;a href="http://www.footlocker.eu/ciara/"&gt;final version&lt;/a&gt; is now online.
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=154</link>
<guid>http://www.markwheeler.net/?post=154</guid>
<category>Mook</category>
</item>
<item>
<title>B-Reel</title>
<pubDate>Mon, 01 Dec 2008 11:19:17 +0000</pubDate>
<description>&lt;a class="img" href="http://www.b-reel.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/b-reel.gif" alt="B-Reel logo" width="406" height="130" /&gt;
&lt;/a&gt;
&lt;p&gt;
I'm happy to say I've now joined the guys at &lt;a href="http://www.b-reel.com"&gt;B-Reel&lt;/a&gt; in their new Shoreditch office. I'm sure this will mean plenty of fresh new projects being posted here over the coming months!
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=153</link>
<guid>http://www.markwheeler.net/?post=153</guid>
<category>B-Reel</category>
</item>
<item>
<title>Drambuie Pursuit re-design</title>
<pubDate>Thu, 20 Nov 2008 13:53:50 +0000</pubDate>
<description>&lt;a class="img" href="http://www.drambuieden.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/drambuie.jpg" alt="Drambuie Pursuit UK screenshot" width="406" height="283" /&gt;
&lt;/a&gt;
&lt;p&gt;
Here at Mook we just recently launched a re-design for Drambuie's Pursuit UK site. It's quite an improvement on last year's, expanding on the day/night theme and really showcasing the video content.
&lt;/p&gt;
&lt;p&gt;
My main involvement was producing all the Flash animations &amp;amp; parallax effects for the intro and headers. There's a lot of little details hidden away in there!
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.drambuieden.com"&gt;Visit the new Drambuie Pursuit UK site&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=152</link>
<guid>http://www.markwheeler.net/?post=152</guid>
<category>Mook</category>
</item>
<item>
<title>Gardening in Habbo</title>
<pubDate>Mon, 06 Oct 2008 20:19:49 +0000</pubDate>
<description>&lt;a class="img" href="http://www.markwheeler.net/blog_images/habbo_large.jpg"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/habbo.jpg" alt="Habbo screenshot" width="406" height="241" /&gt;
&lt;/a&gt;
&lt;p&gt;
Recently we've worked on a selection of online advertising for the NHS to inform teenagers and parents about the &lt;a href="http://www.nhs.uk/hpv"&gt;HPV vaccine&lt;/a&gt;. Perhaps the most interesting part of this campaign though was a room we created within Habbo where teenage girls could chat to eachother and ask NHS nurses about the vaccine. We art directed, and the Habbo designers put together this unique (and popular!) garden for us.
&lt;/p&gt;
&lt;p&gt;
You can access the room on &lt;a href="http://www.habbo.co.uk"&gt;Habbo&lt;/a&gt; for the next few weeks.
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=150</link>
<guid>http://www.markwheeler.net/?post=150</guid>
<category>Mook</category>
</item>
<item>
<title>Barcinski &amp;amp; Jeanjean</title>
<pubDate>Mon, 06 Oct 2008 11:30:41 +0000</pubDate>
<description>&lt;a class="img" href="http://www.barcinski-jeanjean.com/entries/pano/"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/pano.jpg" alt="Video Panorama screenshot" width="406" height="229" /&gt;
&lt;/a&gt;
&lt;p&gt;
&lt;a href="http://www.barcinski-jeanjean.com"&gt;These guys&lt;/a&gt; have put themselves together an amazing agency site. One of the bits you may miss though is this rather &lt;a href="http://www.barcinski-jeanjean.com/entries/pano/"&gt;incredible 3D trip&lt;/a&gt; into, presumably, their apartment; a very clever combination of some existing techniques.
&lt;/p&gt;
&lt;p&gt;
&lt;span class="highlight"&gt;&lt;a href="http://www.barcinski-jeanjean.com"&gt;View the Barcinski &amp;amp; Jeanjean website&lt;/a&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;span class="highlight"&gt;&lt;a href="http://www.barcinski-jeanjean.com/entries/pano/"&gt;View the video panorama&lt;/a&gt;&lt;/span&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=151</link>
<guid>http://www.markwheeler.net/?post=151</guid>
<category>Observed</category>
</item>
<item>
<title>Feed Your Obsession throughout autumn</title>
<pubDate>Mon, 04 Aug 2008 20:53:59 +0000</pubDate>
<description>&lt;a class="img" href="http://www.feedyourobsession.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/fyo-autumn.jpg" alt="Feed Your Obsession autumn screenshot" width="406" height="239" /&gt;
&lt;/a&gt;
&lt;p&gt;
We've updated Feed Your Obsession again for autumn, this time featuring on-location photos of some interesting enthousiasts telling the story of their first pair of Nikes.
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.feedyourobsession.com"&gt;View the updated Feed Your Obsesssion site&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=149</link>
<guid>http://www.markwheeler.net/?post=149</guid>
<category>Mook</category>
</item>
<item>
<title>Riitta Ikonen likes to dress up</title>
<pubDate>Wed, 25 Jun 2008 10:42:30 +0000</pubDate>
<description>&lt;a class="img" href="http://www.riittaikonen.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/riitta.jpg" alt="Human Nylon" width="406" height="274" /&gt;
&lt;/a&gt;
&lt;p&gt;
I might be a little partial to things from Finland at the moment as I'm off to Helsinki next weekend. Riitta Ikonen is Finnish and has some interesting ideas that seem to almost all be centred around her wittily crafted costumes - photographed both in Finland and elsewhere. I'm a particular fan of the &lt;a href="http://www.riittaikonen.com/projects/human-nylon/"&gt;Human Nylon&lt;/a&gt; series of photos.
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.riittaikonen.com"&gt;Take a look at Riitta Ikonen's work&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=148</link>
<guid>http://www.markwheeler.net/?post=148</guid>
<category>Observed</category>
</item>
<item>
<title>Feed Your Obsession this summer</title>
<pubDate>Mon, 09 Jun 2008 17:29:00 +0000</pubDate>
<description>&lt;a class="img" href="http://www.feedyourobsession.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/fyo-sb.jpg" alt="Feed Your Obsession summer screenshot" width="406" height="237" /&gt;
&lt;/a&gt;
&lt;p&gt;
We've given Feed Your Obsession a summer make-over with a new season of Nike Heritage trainers and some new interviews with three European collectors.
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.feedyourobsession.com"&gt;Check out the updated Feed Your Obsesssion site&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=147</link>
<guid>http://www.markwheeler.net/?post=147</guid>
<category>Mook</category>
</item>
<item>
<title>Alex Prager</title>
<pubDate>Sat, 31 May 2008 16:20:38 +0000</pubDate>
<description>&lt;a class="img" href="http://www.alexprager.com"&gt;
&lt;img src="http://www.markwheeler.net/blog_images/prager.jpg" alt="Desiree by Alex Prager" width="406" height="271" /&gt;
&lt;/a&gt;
&lt;p&gt;
This is a nice combination of great photos and a simple website that shows real attention to detail. Check out Alex Prager's pristine photos and neat website.
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.alexprager.com"&gt;View Alex Prager's photography&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=146</link>
<guid>http://www.markwheeler.net/?post=146</guid>
<category>Observed</category>
</item>
<item>
<title>Mark Eats</title>
<pubDate>Fri, 16 May 2008 15:49:33 +0000</pubDate>
<description>&lt;a class="img" href="http://www.markeats.com"&gt;&lt;img src="http://www.markwheeler.net/blog_images/mark_eats.jpg" alt="Mark Eats" width="406" height="236" /&gt;&lt;/a&gt;
&lt;p&gt;
Recently I've been doing more and more DJing under the name &lt;a href="http://www.markeats.com"&gt;Mark Eats&lt;/a&gt;. Now I've just put live a microsite for all Mark Eats bits and pieces as well as setting up a &lt;a href="http://www.myspace.com/markeats"&gt;MySpace profile&lt;/a&gt; (expect other social web fluff soon).
&lt;/p&gt;
&lt;p&gt;
Subscribe to the podcast and blog feed to keep up to date with new mixes!
&lt;/p&gt;
&lt;p class="highlight"&gt;
&lt;a href="http://www.markeats.com"&gt;Visit the Mark Eats website&lt;/a&gt;
&lt;/p&gt;</description>
<link>http://www.markwheeler.net/?post=145</link>
<guid>http://www.markwheeler.net/?post=145</guid>
<category>Projects</category>
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